Reynolds Aviation approached Varve Studios for a logo design that would stand out in the busy aviation business.
Rather than an overused static silhouette of an airplane I wanted to convey motion while retaining a non-complex, modern logo symbol. After many iterations I decided on the shape of an airplane defined with bold, clean strokes. I also incorporated the cockpit windshield into the design to provide further character to the logo symbol. Motion is conveyed by leaving the tail of the plane defined by an open ended stroke.
“ We absolutely love it! We think you hit the nail on the head! ”
Reynolds Aviation Consulting